Monday, April 30, 2007

What Every Interent Marketer Should Know About Trading Forex, Shares or Commodities

I have often been asked what is the best way for an internet marketer to move into forex trading or trading in stocks and shares or commodity futures trading. Many internet marketers have established themselves, and are seeking more opportunities for additional income - and trading the lucrative financial markets may appeal greatly to them.

Indeed, investing and trading the markets is one of the cornerstones of personal wealth creation.

Internet Marketers Are Cash Rich But Assets Poor

When the internet marketer makes his cash from his marketing efforts through his "thousand dollar" or "million-dollar" launches, or just his daily sales blitz that brings in the constant income, he becomes cash rich, but assets poor, other than his virtual assets like his rights to domains, websites and his info-products. So if you are an internet marketer, and you have a good cash flow from your internet marketing business, it is never too late to start right now to transit and also move into investing in the financial markets such as forex, stocks and shares or futures and commodities to start creating the assets flow - to own more liquid assets to your name.

Trading Instruments As Assets For The Internet Marketer

Among these financial instruments, stocks and shares are considered the original paper assets, giving you rights over part ownership in the companies you invest in. The other instruments confer short term ownership rights, because it is the nature of these instruments that they are subjected to price fluctuations over short periods of time, so that you may wish to trade in them rather than keep them for long term investment over years. That is why forex will rank the top choice for you if you are an internet marketer and wish to create a newer source of income- to create personal wealth within a short period of time. This is because the forex market is open everyday at any time, and the price of your currencies is subjected to fluctuations at any time, so that you can exploit these price fluctuations to your advantage by trading them.

Anecdotal Success Stories Of Internet Marketers - The Reason For Their Success

I have seen many internet marketers scrape through hand to mouth monthly from their marketing efforts, not making huge sums of money from their marketing activities, no matter how hard they have tried to set up blogs, post articles, send press releases, applied social bookmarking, even doing blackhat search engine optimisation on their sites, including cloaking.

But they have been some stunning success stories when these same internet marketers who have been struggling all the time, make a tiny adjustment to their marketing efforts. Sort of calling this a "butterfly effect" where the fluttering of the wings of a butterfly would cause the movement of tiny waves in the air which can cascade and multiply to be a part of a cyclonic effect elsewhere, a tiny re-adjustment to these internet marketers have spurn them on to fantastic success in their marketing.

Looking at these spectacular successes, there is a dominant factor which is discernible. What was the tiny adjustment that these internet marketers performed in these few internet marketers that I studied who became spectacular successes?

They re-apprised their role, so that as an internet marketer, their duty was to be responsible for idea generation and marketing project management - leaving everything else in between to outsourcing. They concentrated on the product generation -outsourcing the other marketing work to some cheap economic freelancers or sources. As a result of this outsourcing, their marketing promotion goes into overdrive, and they get massive targeted traffic that resulted in sales as they could concentrate on product generation. In other words, they get their role and their strategy correct!

The Crucial Key For Internet Marketers Moving Into Trading

It is crucial that you get this understanding at the very onset, if you are an internet marketer wishing to move into forex trading, shares or commodities trading.

Your main duty in forex trading is to get your trades correct. Your main duty is NOT to make money in forex trading, because no matter how hard you try to force the markets to give you money, the market is not going to grant what you desire. However, when you get your trades correct, when you have the correct trading strategy, and you are able to execute that trading plan with discipline, then success will follow and the markets will provide you the profits naturally. Profits will flow naturally as a result of you making the correct trades!

So your first step to move into forex trading, or shares trading and investment or futures and commodities trading is to get the correct training in terms of strategy, and learning to trade professionally as a business. Do not be penny wise and pound foolish in your education and training as a forex trader. Be very stringent on yourself, and pick the best mentor you can afford to learn how to trade and invest. Learn the successful trading techniques from a proven trader who has the trading experience. This is your first key to create personal wealth in forex trading or any other trading.

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Saturday, April 28, 2007

Marketing - How Do You Know What Is Working?

If you've been in business some time - you will have more than one marketing strategy going on - so how do you find out which one is working?

Split testing is the answer. What is that? As the implies – you are splitting your campaigns and testing them separately. You do this by marking each of your marketing campaigns in some way so that you know where your traffic and sales are coming from and which campaign is the most successful. Here are a few ideas as to how to do this.

1) Direct each campaign to a different company contact – be it web site, domain, email address or phone number. VOIP telephone numbers are very inexpensive these days as are domains.

2) Give your customers a discount coupon and use a different coupon code for each of your campaigns.

3) Use a slightly different mix of products for each campaign - take care not to use different prices though as your customers might come from two different campaigns.

4) If using Pay Per Click (PPC) then use your online account to separate each campaign.

Running through your receipts and web stats will soon tell you which is the most successful marketing campaign you have. Make changes to your campaigns as you feel the need. Use different by lines, headers, graphics and contents and experiment to see which campaigns have the best effect. Also have a look at the products you are selling and the market that you are targeting. Often subtle changes are all that is required.

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Thursday, April 26, 2007

How to Increase Sales Page Conversion Rates Part I

Good conversion rates are essential to successful internet marketing, and if you know how to increase sales page conversion rates you should be a winner, irrespective of what form of internet marketing you are involved in.

The term 'conversion' relates to changing a visitor to your sales page into a customer, and the conversion 'rate' is the proportion of customers to total visitors. If you increase the conversion rate you turn more visitors into customers, and so make more money.

Your success in doing so is very dependent on how you present your sales page, and what offers you provide to make the purchase a more attractive proposition. Your headline should immediately attract the visitor's eye, and provide them with an immediate reason to buy. It should emphasize what the product will do for the visitor.

People tend to purchase items that will make them money, solve a problem for them, provide them with information that they need or even just save them time. If you can stress one of these benefits in your headline you will go a long way towards converting the visitor into a customer.

The main part of your sales page should stress the benefit alluded to in the headline. It should emphasize the benefits, possible with some specific examples. A good ploy is frequently to offer friends a free version of the product for evaluation, and you can include the positive reviews on your sales page as testimonials for the effectiveness of your product. Naturally, any negative comments should be omitted!

You can increase conversion rates by offering free bonuses with your product. These bonuses should complement or supplement what you are selling, so that Private Label Rights article packs would be a good bonus to provide with article submission software, or a free keyword tool with an ebook on search engine optimization. It has become common practice to offer several bonuses, so you are liable to find that your conversion rate increases commensurate with the bonuses you offer.

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Tuesday, April 24, 2007

Traffic Building - Using RSS

RSS. What is that? Well, it is just an acronym for "Really Simple Syndication", or a method for syndicating the content of a web site. A few years back, nobody heard of RSS. But now, numerous blogs and other sites are offering RSS feed and the term RSS is becoming more and more common. the question then is, will an RSS feed do anything to improve your web site traffic? This chapter will bring you up to speed about RSS and help you decide if it might be a good addition to your traffic building strategy.

You might ask, what is an RSS file? An RSS file is just another version of a web page, written in a code meant to be read by a program called a "parser". Although a RSS file can be written by hand, just like an HTML page, most RSS files are built or written by a website's content management system. Why is this so? This is because the purpose of an RSS file is to provide quick and up-to-date information from a website.

The real benefit of having an RSS feed is that some site visitors are more likely to regularly read your posts (in the case of a blog) if they can read them in an RSS reader. Here are also a few ideas of what you can do with your RSS feed. First, you can offer blog updates by email if a person subscribes to your feed through a service like FeedBlitz (http://www.feedblitz.com) or FeedBurner (http://www.feedburner.com). Second, you can send broadcast emails to your mailing list by attaching an RSS feed to your autoresponder. Using this method you can actually publish a newsletter based solely on your blog posts, scheduling a broadcast each time you have a certain number of new entries.

All said and done, the key benefit of RSS feeds is convenience. If you make it easy for your site visitors to keep reading your content, and the content is of a certain quality, you're more likely to keep visitors coming for more. Word of mouth about your fabulous content may also spread like wild fire bringing more visitors to your site. We all know it is cheaper to keep a customer than to get a new one, and an RSS feed provides an easy way to keep those visitors reading your site.

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