Book Marketing: Don't Put the Cart Before the Horse

Book selling in the age of the cyberspace supplies numerous chances for an aspirant nonfictional prose book writer to have got got a followers before he or she submits a nonfictional prose book proposal.

The typical advice for individual about to compose a nonfictional prose book proposal is that the person must first have a platform - which basically intends a immense followers (such as host of a national television show) or a immense mailing listing (perhaps amassed from old age of doing business). The ground for this is that publishing houses desire to cognize there's already a built-in fan alkali of people presumably eager to purchase the possible author's book.

And for individual who doesn't have got this immense followers or immense mailing listing - it's too bad but agents and publishing houses probably won't be interested in that person's nonfictional prose book proposal.

In the past it could take old age to "grow" a following. Perhaps, for example, starting off with an advice column in your local newspaper, then working up to an advice column syndicated to a few newspapers, and finally achieving a national syndicated column.

Or you could begin off as a talking show host on your local station, work up to a talking show on a few local stations, and finally accomplish a national talking show.

The good news is that the cyberspace have changed everything. In fact, the cyberspace have completely eliminated most barriers to entry.

Thus today there's no ground to set the cart before the horse. Don't compose that nonfictional prose book proposal until you have got established a solid online reputation. Why inquire to be rejected when, with some targeted work, you can position yourself as person to whom agents and publishing houses should state yes?

If you have got an expertness - let's state you're a human human human relationship expert with a alone spin - and you desire to compose a book about your relationship advice, here are some of the cyberspace chances you can utilize to acquire your ain platform BEFORE you compose that proposal:

• Start a blog that offerings your relationship advice.
• Leave insightful remarks with the uniform resource locator to your blog on other human relationship blogs.
• Write invitee stations for other people's blogs.
• Start a BlogTalkRadio show giving your human relationship advice and interviewing people who necessitate your advice.
• Join Facebook and start a Facebook grouping for human relationship advice.
• Join Chirrup and tweet about your BlogTalkRadio shows.
• Join LinkedIn and start a human relationship advice grouping there.
• Join other societal mass media land sites that offering the chance for you to show your alone human relationship advice.
• Launch a website that includes testimonies to your advice with an resistless free offering for people to give you their electronic mail computer addresses (building your list).
• Post legal brief pictures on YouTube and other picture land sites of you giving human relationship advice.
• Make podcasts about human relationship advice and have got the podcasts downloadable from your website.
• Write studies or e-books astir specific countries of human relationship advice and administer these for free or for a fee from your website.
• Offer your studies or e-books to others to utilize for insurance premiums for their projects.
• Do free or fee question-and-answer teleseminars.
• Write human relationship articles and station on free article land sites such as as ezinearticles.com.
• Write fourth estate releases about your teleseminars and station on cyberspace fourth estate release sites.

Does this return work? Yes, it does. And will you make all of these? Probably not. But if you begin doing some of these activities as a preamble for authorship a nonfictional prose book proposal, you will be much better positioned to convert a book agent and/or a book publishing house that you have got the needed platform to sell your book.

And the added benefit of doing all this work first? With all the advice you've dispensed on the web, your book will almost be totally written thanks to all the stuff you've already produced.